INDUSTRY NEWS

Earl Galleher Live on Fox Business News at 1PM Sat., May 30th

Saturday, May 30th, 2009

Earl Galleher to discuss Basho Open on Fox Business News as well as funding challenges in the current economy.

Basho Technologies launchs their new prospecting software, Basho Open

Tuesday, January 20th, 2009

Basho Open will revolutionize the way you prospect.

With Basho Open you can research, write, and deliver unique content to C-level executives, often literally in less than a minute.

Selling Power TV: Featuring Basho Technologies

Friday, January 16th, 2009

Join Gerhard Gschwandtner, Founder and Publisher of Selling Power as he interviews Eric Shaver, Director of Sales at Basho Technologies.

Galleher Jumps Back in the Ring as CEO of Basho - Mass High Tech

Tuesday, July 1st, 2008

"Basho Technologies Inc. didn’t have to look far when it came time to name a CEO. The Cambridge-based developer of sales training software and workshops, founded in December …"

Salesforce Magazine UK - "Lateral Thinking: Sybase Sales"

Tuesday, January 1st, 2008

"The company has, however been rolling out refresher training, using a firm called Basho Strategies, which has now set up a London office ..."

Linkage Incorporated Newsletter "Sales Leadership: Leverage Technology to Drive Your Sales Organization"

Thursday, November 1st, 2007

Article by: M. Jeffrey Hoffman, Founder and CEO of Basho Technologies, Inc. Does technology make us more money, or simply make us more accessible?

Boston Business Jounal, "Practicing What They Preach"

Friday, September 28th, 2007

Basho Technologies' Founder and CEO, Jeff Hoffman has seen growth for his corporate sales training firm through a proactive and consistent market strategy while also leveraging existing business relationships.

Computerworld, "Web 2.0 Goes Corporate"

Monday, June 4th, 2007

Basho Technologies draws clients and potential clients to its Web site with a blog where visitors can read sales-related commentary from Basho executives and post feedback.

Selling Power Meetings Newsletter: "How to Manage Customer Meetings Effectively"

Monday, March 12th, 2007

A How-To Guide for Meetings that Get Results, by Jeff Hoffman

Selling Power Sales Management Newsletter: "Manage Your Sales Reps as if They Were Prospects"

Tuesday, January 2nd, 2007

New sales managers often find it tough to transition from being a superstar rep with very few skill gaps to managing a team of reps with many and varied skills gaps...

Training Magazine Newsletter: "Revive Your Sales Training"

Wednesday, August 30th, 2006

When Laura Mayo, director of inside sales at Akamai Technologies, found her sales training program in need of a boost, she didn't fall back on old tried-it-already approaches. She looked at Basho Strategies....

Selling Power Online: "Create an Active and Lucrative Territory Plan"

Saturday, July 1st, 2006

"It's so easy for salespeople to get wrapped up in the minutia of a specific deal or opportunity in their
pipeline that they often lose sight of the larger picture," says Jeff Hoffman, founder and CEO of Basho
Strategies, Inc.

Selling Power Online: "Leads Are Hiding Everywhere"

Monday, May 1st, 2006

“Every salesperson probably has more than 50 lead sources they’re not using,” says Jeff Hoffman, founder and CEO of Basho Technologies, Inc.